By Mason Duchatschek
Buildatribe.com of St. Louis, MO
Do you usually trust the so called expert advice and ideas related to using social media for business? Do you challenge assertions of all the so called social media consultants, social media training programs and social media speakers that tout their expertise?
It’s a wise decision to maintain some skepticism. I live in the St. Louis area and my home state of Missouri is known for being the “Show-me State” for some good reasons. Men, women and children all want to see proof.
A small dose of skepticism is OK. However, when it relates to using Facebook marketing, using business web video marketing, and learning how to market on Pinterest then too much skepticism can put you at a disadvantage that you might not ever recover from. Or if you do, it will take a lot more time than necessary to earn a profitable online presence or cost a lot more than necessary.
If you are like many established business owners and leaders, then you will want guarantees that your online marketing efforts will pay off. I totally understand.
Here’s something I WILL guarantee, if you don’t learn to leverage YouTube marketing and other means of Internet marketing to get your business discovered online, then you can’t make money if people don’t know you exist. It’s like losing by forfeit. You can’t win if you don’t play!
